Part of the Lunch & Learn Webinar Series

Calculating ROI on UX & Usability Projects

Justify UX investments to upper management in terms they understand.

Lots of development teams suspect they have a UX or usability problem. But it can be hard to justify an investment in UX or usability research to upper management in terms they'll really appreciate.

How did we figure out that a series of usability studies saved a hospital $10 million per year, not to mention hundreds of lives? How can you prove that an investment in user experience reduces the overall development and maintenance costs for your application? How can eye-tracking be used to assign a dollar value to down to the pixel?

Get the answers from Angela Schmeidel Randall, CXO of Normal Modes and user experience expert. In this webinar she'll teach you how UX and usability testing can make direct and significant contributions to the bottom line.

Identify the metrics of success that are appropriate for your company and your industry.

The metrics for every company and/or industry are different.

• Learn the 6 ways that UX can positively or negatively affect revenues and costs.
• Discover unexpected business processes impacted by UX.

Successfully calculate and track those metrics.

Once you know what you need, how do you track it?

• Find the people in your company who have the data.
• Establish processes for ongoing reporting.

Justify UX investments to upper management in terms they understand.

Management doesn't understand bounce rates and page views. (And they don't care either.)

• Help executives understand the role UX plays in application development.
• Present your findings to upper management with confidence.

If your development team is struggling to obtain upper management support or to justify an investment in UX, you can't afford to miss this webinar.

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About the Instructor

Angela is Normal Modes' founder and Chief eXperience Officer. She has more than 15 years of experience in user experience design and usability testing with complex, data-driven websites, applications, and IVR systems. On projects ranging from electronic healthcare records to commodity trading platforms to e-commerce systems for commercial and government use (including Continental Airlines online booking engine), she has designed numerous interfaces for desktop, web, and voice applications, and conducted usability tests using a variety of methods, including formal usability testing, A/B testing with paper prototypes, magnitude estimation, eye tracking and heuristic evaluations.

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