Beyond Data: Actionable Insight Into Your Users.
We offer a modern, agile approach to time-honored research methods that generate unbaised user data. We've interviewed thousands of participants on six continents since we started.
We specialize in complex, data-driven websites and enterprise applications.
Our thorough reports include unbiased, actionable quantitative and qualitative data that gives your team a priotized roadmap for future changes, enhancements, and innovations.
Tell us about your project.
RESEARCH & TESTING METHODS
Our mixed-methods approach allows us to match study objectives and participant demographics with the right approach to gather the data.
User Research
We can help you understand user behaviors, needs, and motivations. We employ the latest observational and measurement techniques to make sure you get the answers you need.
Card Sorting
Are your users getting lost in navigation menus or under utilizing features? Card sorting can uncover how your users think about the structure of your content.
Unmoderated Testing
We can capture user behaviors and performance metrics without users even knowing we're there!
Remote Usability Testing
Are you a global enterprise or do you have a distributed customer base? We can facilitate remote user testing sessions for most electronic platforms.
Content Audit
Have you lost track of your content over the years? A content audit can help you organize your content and plan a content strategy going forward.
Usability Testing
Are you in the planning or design stages of product development and want to get user feedback? We can provide timely and actionable user feedback to help you avoid costly post-production redesigns. Are you getting ready for product launch? Whether you're facing regulatory approvals or need pre-launch user data we can provide timely and actionable user-based evaluations.
Heuristic Evaluations
Don't have the time or budget for in-person user research? Let our seasoned experts perform a professional evaluation of your system against dozens of industry and government guidelines.
Generative User Research
Do you want to improve your user experience but don't know where to begin? Generative user research can help you figure out where to begin.
Ethnographic Research
Do you need to understand your users in their natural environment? Our ethnographic researchers can help you understand your users' needs and desires outside of the sterile laboratory environment.
Contextual Inquiry
Do you want to understand how your users use your product or service in the field? Contextual inquiry can generate insights into actual product use that traditional usability testing can miss.
Workload Assessments
Do you suspect your UX is over burdening users? Our trained professionals can assess the workload your UX places on users.
Task Analyses
Do you need to know how your users will accomplish a task? Whether hierarchical or cognitively based, our user experience experts can systematically map and approximate the detailed task requirements present in your individual work flow elements.
OUR PROCESS & TIMELINE
We follow an agile approach to user research and usability testing, collecting data and reporting findings to meet your project needs.
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Planning
Getting a project started with us is quick and easy. We can turn around a test plan and participant screener on the same day we're contacted.
Then, while simultaneously recruiting participants, we work with you to develop the moderator's guide, which specifies which areas of interest to probe with the participants in order to collect the information necessary to meet testing objectives.
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Testing
Depending on the methods used, research and testing is conducted over the course of several consecutive days - the number of days depends on the number and length of sessions. Some unmoderated testing can be completed same day!
To the extend possible, all stakeholders are strongly encouraged to observe at least one usability testing session. Testing is typically observed online from the comfort of your home or office. Alternatively, you can watch from our state-of-the-art testing facility in Houston, Texas.
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Analysis & Reporting
Within 3 business days after testing, we'll deliver a "topline" report detailing the major findings we observed during testing.
During this phase, we analyze both the qualitative and quantitative data collected to develop a comprehensive, prioritized list of findings. Rather than just giving you a list of qualitative problems with no solutions, we also focus on developing a prioritized list of findings and recommendations based on documented participant feedback.
We also develop data visualizations that present the study findings in an attractive executive snapshot.
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Report Delivery
We deliver all reports within 2-weeks after testing sessions are complete (and often much sooner).
We review all findings and recommendations in a 2-hour conference call with key stakeholders. We encourage Q&A throughout the report delivery.
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