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Experience Strategy

UX Tips: UX Maturity Model

Lately, I’ve been considering the future of UX. Recruiters often reach out to me looking for candidates for job opportunities they have open. I’m often stunned by the breadth of expertise UX applicants are expected to have: business analysis, visual design, application UI design, usability research, project management and programming … read more

Secrets of Creating a Remarkable Customer Experience

Today I spoke with a group of entrepreneurs about creating a remarkable customer experience. We all know about companies who are celebrated for having remarkable customer experiences. Companies like Zappos, Amazon, and Apple. There are countless books about how great their experiences are and all the things … read more

What the People Want – the GOP and Voter’s Experience with Campaign Websites

Investigating the Voter Experience with Republican Candidate Websites

One year from today voters will hit the polls to elect our next president. While the GOP field is still undecided, we wanted to take a look at the campaign websites to evaluate how usable they are for potential voters and if … read more