WE ARE NORMAL MODES UX & USABILITY

We're user experience experts.
We understand how people interact — whether that's with your website, enterprise application, product or with one another and the world around.

Founded in 2009, we have a state-of-the-art usability lab and focus group facility. Our global headquarters is in Houston, Texas, but the world is our office.

People - Learning about people is our product.

Our clients are organizations of all sizes with one common goal: delivering a great user experience.


Some of our clients include:

  • Avanade
  • Baylor College of Medicine
  • Bentley University
  • Central Intelligence Agency
  • Department of Veterans Affairs
  • Hearst
  • HP
  • Lockheed Martin
  • Mirus
  • Nike
  • Netflix
  • Sandia National Laboratories
  • TDECU
  • The Living Bank
  • Weatherford
We're easy to work with.

Because we're all about positive experiences, we work extra hard to make sure you love working with us. At Normal Modes, that means always keeping your needs top-of-mind and surprising you with our insight.

We're results-oriented.

We don't get mired in meta-analysis or burn through consulting hours to pad the bill. We simply do what needs to be done to make your products and company more productive, cost-efficient and profitable.

We pay for ourselves.

Our UX/UI work results in recurring decreases in training, support, development and maintenance costs as well as improvements in customer satisfaction and loyalty. Really, you can't afford not to hire us.

MEET OUR LEADERSHIP TEAM

We have industry experience in technology, airlines & travel, banking & finance, oil & gas, biotechnology & healthcare, ecommerce, business intelligence, non-profits, facilities management, higher education, and government.

Angela Schmeidel Randall Angela Schmeidel Randall - Founding Principal -

Angela's specialities include enterprise application research and UX design.

Bryan Campbell, Ph.D. Bryan Campbell, Ph.D. - Sr. UX Researcher -

Bryan's specialties include user research design and behavioral data analysis.

No experience is perfect, but we can achieve progress by getting on the right trajectory... and that's user-centered design.

- ANGELA SCHMEIDEL RANDALL -

Get in touch.

We have a same day response time Monday-Friday.

Your success is our success.

Why work with us?

  • We're easy to work with.
  • We're results oriented.
  • We deliver on-time and on-budget.

Our Clients

Client - Avanade
Client - HP
Client - Netflix
Client - Sandia National Laboratories
Client - Nike
Client - TDECU
Client - Weatherford
Client - Baylor College of Medicine
Client - Bentley University
Client - VA
Client - Lockheed Martin
Client - Hearst
Our clients are organizations of all sizes with one common goal:
delivering a great user experience.

We'd love to help you, too!